Mercedes-Benz: Bruno Sacco, historic designer of the Star, has died

Bruno Sacco: The successful Mercedes

—

“I don’t want to design works of art but successful cars, even in terms of sales.” At the head of Mercedes design from 1975 to 1999, Bruno Sacco had the merit of simplifying and lightening the style of the German company without distorting its cornerstones, while at the same time giving a uniform character between the various models, to make the visual identity of the brand immediately recognisable. : what was then called family feeling. The 1982 Mercedes 190 is one of the models that best represents his nature as an innovator who respects traditions, certified by a success that counts almost two million units produced, many of which for customers who had never had a Mercedes-Benz. A circle closed with the first generation of Class Aborn from different years but equally worthy of polarizing new types of customers, as well as being appreciated by a vast female audience. In the middle it is impossible not to mention intergenerational masterpieces+ such as the W126 generations better known by Mercedes, the W140 and W220 of the S Class, the first CLK, SLK and ML, but also various series of the C Class, E Class and SL.