NBA Cancels Hawks’ ‘Magic City’ Promotion Following Player Protest

The Atlanta Hawks’ planned Magic City Monday promotion, scheduled for March 16, has been canceled by the NBA following concerns raised by players and other stakeholders. The decision comes after San Antonio Spurs center Luke Kornet publicly called on the team to reconsider the event.

Kornet’s Concerns and the League’s Response

Kornet expressed his surprise, along with other NBA players, at the Hawks’ decision to collaborate with Magic City, an Atlanta strip club. In a blog post, he argued that the promotion would reflect poorly on us as an NBA community, specifically in being complicit in the potential objectification and mistreatment of women in our society.”

NBA Commissioner Adam Silver confirmed the league had been in discussions with the Hawks. Even as we appreciate the team’s perspective and their desire to move forward, we have heard significant concerns from a broad array of league stakeholders, including fans, partners and employees,” Silver stated. I believe canceling this promotion is the right decision for the broader NBA community.”

Kornet Reacts to the Cancellation

Kornet addressed the successful outcome of his protest with characteristic humility. I saw the news and, frankly, that seems appropriate,” he said. I see the news, and obviously, the league has to do what they have to do, talking to people and figuring stuff out and not just acting, like, quickly or anything like that. I think they made the right move in that, but I just kind of moved on pretty quickly.”

A League-Wide Discussion

The Hawks had initially framed the promotion as a celebration of a iconic cultural institution in Atlanta, planning to offer Magic City’s chicken wings and branded merchandise. However, Kornet’s letter ignited a debate about the appropriateness of partnering with an adult entertainment venue.

Kornet noted that many in this space experience abuse, harassment, and violence to which they should never be subjected.” He also stated that many people contacted me, many players felt the same way.”

Looking Ahead

The cancellation of the Magic City Monday promotion underscores the NBA’s sensitivity to social issues and its commitment to maintaining a respectful environment. Kornet’s willingness to speak out sparked a crucial conversation and ultimately led to a decision that aligned with the values of many within the league.

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