Luka Doncic Shatters NBA Jersey Sales Records, Leading International Charge
A seismic shift has occurred in the NBA landscape – and the sales charts reflect it. Luka Dončić has ascended to unprecedented heights, becoming the first international player to lead the league’s jersey sales ranking, surpassing even legendary figures like Stephen Curry and LeBron James.
According to the NBA and the National Basketball Players Association, Dončić’s performance has driven a remarkable 21% surge in jersey sales since the February 6th trade deadline, a statistic significantly influenced by his recent transfer to the Los Angeles Lakers. This signals a clear shift in fan enthusiasm and a recognition of Dončić’s growing global presence and impact on the game.
A Historic Milestone
Dončić’s ascent marks a watershed moment in NBA history. Previously, Curry and James had reigned supreme in jersey sales, creating a clear distinction between domestic and international appeal. Now, Dončić stands alone, as the first non-American to claim the top spot since the 2012/13 season.
“It’s surreal to be in this position,” Dončić said in a statement released by the Lakers. “I’m incredibly grateful for the support I’m receiving from fans around the world.”
Top 5 Jersey Sales – February 2025
- Luka Dončić (Los Angeles Lakers): 1
- Stephen Curry (Golden State Warriors): 2
- LeBron James (Los Angeles Lakers): 3
- Jayson Tatum (Boston Celtics): 4
- Jalen Brunson (New York Knicks): 5
While Curry and James retained their positions as the second and third best-selling players, Dončić’s impact has been undeniable, demonstrating the growing global appeal of the NBA and the rising star power of international talent.
The move to the Lakers has undoubtedly fueled this increase.
“The excitement surrounding Dončić’s arrival in Los Angeles is palpable,”noted an NBA spokesperson. “His skills, coupled with the Lakers’ storied history and wider brand recognition, have created a powerful combination.”
Beyond the individual player’s performance, the increased jersey sales reflect broader trends within the league, showcasing its continued expansion and relevance worldwide.
Merchandise Momentum
The Lakers themselves are reaping the benefits of Dončić’s arrival. Sales of Lakers merchandise have surged, with the team now trailing only the Boston Celtics and Golden State Warriors in overall merchandise revenue.
Did you know? Dončić’s jersey sales increased by 35% in the week following his trade to the Lakers.
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Frequently Asked Questions
- When did Dončić take over as the top-selling player? February 29, 2025
- What factors contributed to his success? His skill, the Los Angeles Lakers’ brand, and global fan interest.
- Who else is in the top 5 jersey sellers? Stephen Curry, LeBron James, Jayson Tatum, and Jalen Brunson.