Breaking News: The LTA and Howden ink a three-year partnership deal through 2027, elevating Howden to Official Partner status and strengthening their commitment to tennis, from grassroots to elite levels. With Howden’s vast global footprint and sports insurance expertise, the partnership aims to ‘Open Up Tennis & Padel’ across UK communities, supporting coaches, venues, and fans, including exclusive experiences for LTA Advantage members. LTA and Howden leaders hail the collaboration as a ‘Grand Slam’ in sports sponsorship, aligning their local community-focused visions.
Howden & LTA Team Up for Three-Year Partnership: Tennis’ Biggest Insurance Deal Yet
The Lawn Tennis Association (LTA) has just announced a groundbreaking three-year partnership with Howden, the global insurance intermediary group. This deal, running until 2027, sees Howden step up as an Official Partner to the LTA, promising to bring the brand to new audiences and strengthen its commitment to British tennis.
Howden: A Global Force in Insurance
With over 22,000 employees across 55 countries, Howden provides insurance solutions to clients ranging from individuals to multinational corporations. Their extensive UK branch network, spanning over 200 locations, ensures a deep-rooted local presence that the LTA is eager to tap into.
Did you know? Howden is no stranger to the sports world. They’ve partnered with esteemed organizations like The British and Irish Lions, Ascot Racecourse, and Emirates GBR in SailGP, showcasing their dedication to sport and entertainment.
LTA & Howden: A Match Made in Tennis Heaven
The LTA and Howden have enjoyed a long-standing relationship, with Howden serving as the official insurance broker for nearly 20 years. Now, they’re ready to take their partnership to the next level, supporting the LTA’s mission to open up tennis and padel across the UK.
Chris Pollard, LTA’s Managing Director of Commercial and Operations, expressed his enthusiasm: “We’re thrilled to continue our partnership with Howden. Together, we’ll support British coaches and venues, driving positive change in tennis and padel.”
David Howden, CEO and Founder, shared Pollard’s excitement: “We’re both local, passionate about grassroots sports, and great British brands. By doubling up, we can provide even better support to our members and customers, insuring greatness together.”
Community, Coaches, and Championships: Howden’s Impact on UK Tennis
With Howden’s extensive branch network, they’re primed to support the LTA’s 3,500+ registered venues and connect local clubs with prestigious LTA grasscourt events. LTA Advantage members can also look forward to exclusive prizes, courtesy of Howden, to tournaments like the HSBC Championships.
Tennis & Padel: Growing Together
This partnership spans both tennis and padel, the world’s fastest-growing sport. The LTA and Howden will collaborate closely with coaches and venues across the UK to support grassroots growth and foster community involvement.
Pro Tip: Keep an eye on padel’s rising popularity. With Howden’s support, it could soon rival tennis in terms of community engagement and participation.
FAQs: Your Questions Answered
- Q: How will this partnership benefit LTA Advantage members?
- A: Members can look forward to exclusive prizes and experiences at major tournaments.
- Q: What role will Howden play in growing padel in the UK?
- A: They’ll support local clubs, coaches, and venues through their extensive branch network.
- Q: How long will this partnership last?
- A: The three-year partnership runs until 2027.
Join the Conversation
What does this partnership mean for British tennis and padel? Will it help spark a new era of growth and engagement? Share your thoughts in the comments below, and don’t forget to explore more of 247sports.new’s tennis and sports business coverage.