Griezmann and Mbappé for France, Lewandowski for Poland, Kane for England: all these football stars have, on their jerseys, their names printed by Flexdev, the European specialist in sports textile printing. Nearly two-thirds of the Lyon group’s sales (450 employees and 85 million euros in turnover) are made internationally.
“Our first market, football, is global. The NBA [basket américain, ndlr], our second largest market, there are many fans in Asia, especially in Singapore, as well as in Europe”, explained Jocelyn Robiot, the general director of the group formed by targeted acquisitions thanks to the support of a powerful shareholder, the family holding company Dentressangle.
In France, Flexdev has printing plants in Saint-Étienne (Loire) and Espéraza (Aude), but also a hot press assembly plant intended for resellers offering jersey flocking, in Limoux (Aude ). It is present in Spain, Great Britain, Italy and, since 2023, near Istanbul, Turkey, where it has invested 3.5 million euros in a factory to serve players from the Asian continent and their fans. Already number one in Great Britain, Italy and Spain last year, Flexdev leads the European championship thanks to the acquisition of Monblason, a French competitor that equips the big names of French football, starting with the selection of Didier Deschamps , PSG and OM. The director of Monblason, Yoann Saunière, great-grandson of the founder, Léon Saunière, took a stake in Flexdev and retained an operational role within his company.
The duo has global ambitions. It already supplies most equipment manufacturers such as Nike, Puma and Adidas, and distributors. The synergies resulting from this acquisition will enable the group to “planning towards new markets, both geographically and at the sector level, with luxury and fashion”, ambition Jocelyn Robiot.
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Monblason and Flexdev will jointly approach the American continent to target NBA and American football players. Flexdev, with an office in Atlanta, Georgia, supports “American sports are already in Europe. Our expertise seems appropriate because we supply the store that the NBA opened in Singapore,” testifies Jocelyn Robiot, who is also interested in motorsport. “A Grand Prix in Formula 1 or Formula E, has 100,000 spectators and as many potential customers,” advance