Island Promotes Sustainable Tourism in Finland

La Gomera Tourism participated in the recent Joogafestival Helsinki, one of the largest wellness events in the Nordic region, held at the Kaapelitehdas cultural center. The island showcased its renewed tourism offerings, focusing on attracting travelers who prioritize physical and mental well-being alongside environmental responsibility.

Focus on Ecotourism and Connection with Nature

The island’s Minister of Tourism, Commerce and Consumer Affairs, María Isabel Méndez, emphasized the event’s importance, stating that the presence at the fair allows us to present La Gomera as an ideal destination for the practice of yoga, meditation, mindfulness and other activities related to well-being, both for individual travelers and organized groups.”

A key highlight of La Gomera’s participation was the promotion of six fresh tourism products specifically designed around ecotourism principles. These experiences aim to ensure that tourism activity develops in harmony with the environment.

Nordic Market a Key Focus

Méndez added, We want the Finnish visitor, with great environmental sensitivity and high value, to discover that in La Gomera they can enjoy outdoor activities with the guarantee that their stay contributes to the sustainability of the destination. From our kilometer zero gastronomy to our routes to discover the natural, cultural and ethnographic heritage, we offer an absolute connection with the environment that differentiates us as a wellness destination.”

Finland is considered a high-quality source market for La Gomera, with improved connectivity through Tenerife South strengthening the island’s offerings with major Nordic tour operators like Tjäreborg, Apollo, Aurinkomatkat, and TUI.

Nordic Tourist Profile: Spending and Preferences

According to data from Turismo Islas Canarias, Nordic tourists have a significant economic impact, with an average daily expenditure of €187.8 and an average stay of 7 nights. This demographic typically travels alone or as a couple, primarily between October and March.

• Motivations: Rest, exploration, family time, and hobbies.
• Key Factors: Climate, safety, tranquility, proximity to the sea, and beaches.
• Trip Planning: Previous visits, internet/social media, and tour operators/travel agencies.

Joogafestival Helsinki Details

Joogafestival Helsinki, held from February 28th to March 1st, 2026, at the Kaapelitehdas, brought together yoga enthusiasts, practitioners, and professionals. The event featured a diverse range of classes, workshops, lectures, and a market area.