Court to Couch: Basketball Fans Experience Like Never Before
First-Time Ever: KBL Championship Screening at Movie Theater
The Korea Basketball Federation (KBL) scored a new record with the first viewing party for the 2024 ~ 2025 men’s professional basketball championship. Typically found in stadiums, fans swapped their bleacher seats for cinema chairs, filling up all 164 seats in just three minutes!
“We planned to diversify the basketball viewing culture.”
Choi Ye-hun, Marketing Team, Korea Basketball Federation
Pre-Game Fun and Unexpected Unity
An hour before tip-off, the atmosphere was electric. Retired star Ha Seung-jin and actor Kwon Yul engaged fans with predictions and quizzes. The unique venue even brought together LG ‘Sebaragi’ and SK ‘Princess’ fans, who might not ordinarily sit together at games.
The Big Screen Experience
The massive screen delivered the game like never before. Fans swooned and sighed with the players, with martial arts
play by Jeon Hee-cheol reminiscent of a mono drama. Even non-basketball fans tagged along with friends and family, discovering the thrill of the sport.
What’s Next for KBL Viewing Parties?
The viewing party’s success has sparked plans for more unique viewing experiences in future seasons. Through collaboration with broadcasting companies like TVN, KBL aims to create a new viewing culture around basketball.
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Did You Know?
- The 2024 ~ 2025 men’s professional basketball championship is the first to hold a viewing party.
- All 164 seats were sold out in just three minutes.
- KBL plans to expand similar events in future seasons through collaboration with broadcasting companies.
Call-to-Action
Share your thoughts: Have you ever watched a sports event in a non-traditional venue? Comment below and let us know your experience!