Driving the Golf Revolution: Juan María López’s Vision for Castilla y León

Juan María López, in his dual role as president of the Asociación de Clubes de Golf de Castilla y León (ACGCYL) and the Salamanca Golf & Country Club, is on a mission to transform golf in Castilla y León, making it a social and cultural highlight. In this exclusive interview, López shares his vision and progress.

We want Castilla y León to also be a reference in golf. At the national level, it directly moves 14,000 million euros per year.

– Juan María López, President of ACGCYL and Salamanca Golf & Country Club

Making Golf Social and Cultural

López’s primary objective is to eradicate theelitist stigma surrounding golf and make it more accessible and engaging for the community. “It’s not just about playing; it’s about the culture, the gastronomy, the nature, and the social connections,” he says.

To achieve this, López and his team are working on various initiatives, from revamping clubs like Salamanca Golf & Country Club to attracting tourists with unique tour packages. “We can make the best tour packages, plus we have more affordable prices to offer people,” he states.

Growing Interest in Golf

The effort appears to be paying off. “I think people are coming to Zarapicos and Villamayor to play [golf],” López says, acknowledging the rise in interest. He highlights the health benefits, socialization aspects, and family bonding opportunities that golf offers.

However, López is aware of the challenge in communicating these benefits, especially for indoor golf, which is less understood. But, with the right approach and communication strategy, he believes they can make golf more appealing to a broader audience.

Golf’s Impact on Tourism and Economy

For López, the benefits of golf extend beyond the sport itself. “Golf makes money. Players spend it on restaurants, hotels, and they get to know the city better,” he explains, pointing out the positive impact golf has on local tourism and economy.

Moreover, the visible faces of the club—the courses—serve as valuable assets. “Salamanca has the opportunity to offer an important golf experience,” López notes, stressing that a strong golf scene can drive tourism and economic growth.

Looking Ahead to 2026

As we look towards 2026, López’s vision remains clear. “I expect that people understand that ours is a social club, in which we offer not only sports but also a place for families to enjoy and socialize more,” he says.

In essence, López aims to make golf more than just a sport; he wants it to be a pillar of the community, driving social, cultural, and economic growth.

Did You Know?

Pro Tips for New Golfers

As López says, “Golf is more than just a sport; it’s an experience that brings people together.” So, grab your clubs and join in on the fun!