Shanghai Finals See Nanmo and Xiang Ming Secure Titles

The 2023-24 Jr. NBA Campus Basketball League Shanghai Station culminated on March 6th with Nanmo Middle School winning the boys’ championship and Xiang Ming Middle School claiming the girls’ title. The event also marked a significant milestone with Adidas officially renewing its partnership with the Jr. NBA for another decade.

Xiang Ming Middle School Dominates in Girls’ Final

Xiang Ming Middle School secured their third consecutive championship, defeating Jianping Middle School 92-37. Wang Luoya’s stellar performance earned her the Most Valuable Player (MOP) title, capping off her Jr. NBA career. The team established a significant lead in the first half, fueled by Chen Kaiqi’s layups and Wang Luoya’s steals, ultimately proving too strong for their opponents.

Nanmo Middle School Claims Nail-Biting Victory in Boys’ Championship

The boys’ final between Nanmo Middle School and the High School Affiliated to Jiaotong University was a closely contested affair, ending with a narrow 74-69 victory for Nanmo. Zhang Yi and Zhao Jie were named MVPs for their outstanding contributions. The game featured multiple lead changes and intense defensive play, with Nanmo ultimately sealing the win with key free throws.

Adidas Commits to a Decade of Supporting Chinese Youth Basketball

During the event, Yu Zhenrong, Senior Vice President of Brand Marketing of Adidas Greater China, and Tong Kaishen, Vice President of NBA China, formalized the contract renewal. Adidas will continue as China’s official market partner, event partner, and event sportswear supplier for the Jr. NBA. Adidas and Jr. NBA will continue to leverage its brand advantages to activate the basketball enthusiasm of young people and lead them to bravely pursue their dreams on the road to sports growth.”

A Long-Term Investment in Chinese Youth Sports

This renewal underscores Adidas’s commitment to developing youth sports in China, extending beyond basketball to include football, running, and other disciplines. The brand has actively supported initiatives like the National Youth Campus Football League and collaborations with leading universities. Adidas views young people as the future of Chinese sports and is dedicated to providing them with the resources and opportunities to succeed.

A Decade of Partnership: Fostering Growth and Passion

Over the past ten years, Adidas and the Jr. NBA have collaborated to create a high-quality basketball platform for teenagers aged 6-18 across China. This partnership combines professional event resources with top-tier sports equipment, promoting both skill development and a passion for the game. The collaboration also includes coaching training and basketball training camps, with appearances from NBA stars like James Harden and Lin Wei to inspire young players.

FAQ

• What is the Jr. NBA? The Jr. NBA is the NBA’s global youth basketball development program, aiming to increase participation and foster a love for the game among teenagers.
• Who are the champions of the 2024-25 Jr. NBA Campus Basketball League Shanghai Station? Nanmo Middle School won the boys’ championship, and Xiang Ming Middle School won the girls’ championship.
• What is Adidas’s role in the Jr. NBA? Adidas is the official market partner, event partner, and event sportswear supplier for the Jr. NBA in China.