Jaguar, the electric concept that marks the debut of the new era

The jaguar Leaping is now ready to shed its skin, as well as the design and shapes of the cars, in view of the advent of the announced electric era, based on innovation and luxury, officially inaugurated at Miami Art Week with the debut of the concept. After starting an intense test session, carried out both on the road and in virtual form, for the development of a new battery-powered four-door GT, the British company has confirmed its intention to also renew the symbols that will accompany future models and distinctive traits of a brand ready to relaunch the challenge on a global level. A four-point evolutionary process defined by Exuberant Modernism, a creative philosophy that best represents the ongoing transformation. A decisive look towards the future, always keeping its roots firmly in a glorious past in which the figure, the philosophy (in particular his Copy Nothing, “A Jaguar must be a copy of nothing”) and the words of the founder Sir William Lyons they have always shown the way.

jaguar between the past and future of the brand

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Innovation in design and shapes, but also inside the passenger compartment. “To bring back such a globally renowned brand we had to be fearless, fearless” says Rawdon Glover, CEO of the British company, “Jaguar has always given its best when it has had to challenge conventions. This dogma can be seen today in our new brand identity and will be further revealed in the coming months. We are facing a complete reset as Jaguar transforms itself to recover its originality and inspire a new generation of Jaguar”.

jaguar, the electric era begins: models and prospects

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At first Jaguar of the new electric course will be presented at the end of 2025, with the assembly line located in the factory Solihullin the United Kingdom.