Housing Ministry & I Love My Home Partner to Boost Rural Revitalization
Beijing, China – A strategic partnership between the Ministry of Housing and Urban-Rural Development and I Love My Home Group aims to invigorate Liancheng County in Fujian Province, leveraging a novel approach that links community service with rural revitalization efforts.
A Collaborative Model for Growth
Under the guidance of the national rural revitalization strategy, I Love My Home Group has signed a strategic cooperation agreement with Liancheng County. This collaboration, supported by the Ministry of Housing and Urban-Rural Development, will utilize a community service + rural revitalization
model. The goal is to efficiently connect Liancheng’s industrial, cultural and tourism resources with communities, fostering a win-win scenario for both government, and enterprise.
The signing ceremony was attended by key leaders including Dong Hongmei, Director of the Assistance Office of the Ministry of Housing and Urban-Rural Development and first-level inspector; Chen Guoyi, Deputy Director of the Village and Town Construction Department of the Ministry of Housing and Urban-Rural Development; Cai Dongyang, Secretary of the Liancheng County Party Committee; and Liu Haiqi, Secretary of the Party Committee and Vice President of I Love My Home Group.
Government Endorsement and Local Strengths
Dong Hongmei fully affirmed the cooperation model of “community service + rural revitalization”.
She described the partnership as a two-way journey
that will not only boost Liancheng’s rural areas but also create a platform for enterprise development.
Liancheng County boasts a rich heritage, described as having a thousand-year vintage color, revolutionary red, ecological green
, and a unique integration of industrial development and cultural protection. It is considered a valuable
area for investment and growth.
A Region Rich in Culture and Industry
Liancheng is historically significant as the ancestral land of the Hakkas, and is known as the living fossil
of ancient Central Plains culture. The region is home to:
- The 800-year-old Sibao woodblock printing – a national intangible cultural heritage.
- The ancient village of Peitian, recognized as the
No. 1 residential village in Fujian
. - Revolutionary sites like Xinquan Zhengxun.
- The 5A-level scenic spot Guanzhi Mountain.
Economically, Liancheng has developed a significant sweet potato industry, accounting for over 80% of the domestic snack food market. It is also known as the Hometown of Orchids in the World
, cultivating over 1,200 varieties and 5 million orchids for domestic and international markets. The Fujian-Taiwan baseball and softball integrated development base, dubbed the Go Home
movement, further highlights the region’s diverse offerings.
Future Collaboration and Commitment
Liu Haiqi stated that this strategic cooperation, guided by the Ministry of Housing and Urban-Rural Development, represents a precise connection between leading real estate brokerage companies and the unique advantages of the county.
Liu Haiqi, Secretary of the Party Committee and Vice President of I Love My Home Group
I Love My Home Group commits to three persistences
: long-termism, effectiveness-oriented approach, and two-way travel. The company will leverage its nationwide network to promote Liancheng’s brand and attract visitors to experience its cultural and natural beauty.
FAQ
- What is the main goal of this partnership? To revitalize Liancheng County through a combination of community service and rural development.
- Who are the key partners involved? The Ministry of Housing and Urban-Rural Development and I Love My Home Group.
- What makes Liancheng County unique? Its rich cultural heritage, diverse industries (sweet potatoes, orchids, baseball), and scenic beauty.
Pro Tip: Exploring local cultural heritage sites like Sibao woodblock printing can provide a deeper understanding of the region’s history and traditions.
Did you know? Liancheng County is known as the Hometown of Orchids in the World
, with over 5 million orchids cultivated locally.
This collaboration marks a significant step towards sustainable rural development and showcases the power of public-private partnerships in fostering economic growth and cultural preservation.
Share your thoughts! What are your expectations for this partnership? Depart a comment below.