Hikarigaoka Baseball Stadium Renamed “SHONAI Enesta” in Landmark Naming Rights Deal
Sakata City’s Hikarigaoka Baseball Stadium will undergo a name change, becoming “SHONAI Enesta,” following a new naming rights agreement with Shonai Energy Co., Ltd. The 10-year deal, commencing April 1, 2026, will provide Sakata City with an annual fee of 1.5 million yen (excluding tax) to support facility maintenance and management.
A New Era for Hikarigaoka Park’s Stadium
Completed in 1999, the stadium boasts a capacity of approximately 10,000 people. The renaming marks a significant development for the facility, located in Hikarigaoka Park in Sakata City.
Understanding Naming Rights
“Roughly speaking, a company purchases the right to name a facility, and in return provides money that is used for facility maintenance and management.”
The “Enesta” Factor
The new moniker, “SHONAI Enesta,” has already generated local buzz. The abbreviation, “SHONAI Enesta,” is considered particularly appealing. The naming rights partner is Sakata City In-house energy.
Financial Impact and Future Plans
The annual naming rights fee of 1.5 million yen will be directly allocated to the upkeep and management of the stadium. The contract is set for a decade, ensuring a stable revenue stream for the facility.
“From now on, it will no longer be called “Mitsugaoka Baseball Stadium.”“Let’s go to Enesta!”Maybe there will be more conversations…”
Looking Ahead
The renaming of Hikarigaoka Baseball Stadium to SHONAI Enesta represents a positive step towards ensuring the stadium remains a beloved community asset for years to come.
FAQ
- What is the new name of Hikarigaoka Baseball Stadium? SHONAI Enesta.
- Who is the naming rights partner? Shonai Energy Co., Ltd.
- How long is the naming rights contract? 10 years, starting April 1, 2026.
- How much will Sakata City receive annually? 1.5 million yen (excluding tax).
Stay tuned to 247sports.news for further updates on this developing story and all your sports news needs.