“247Sports Interview: Coco Gauff’s Trailblazing Journey with New Balance in Tennis Fashion”

247Sports sat down exclusively with tennis sensation Coco Gauff to discuss her innovative collaboration with New Balance, creating statement tennis fashion that’s turning heads on and off the court.

From Promising Teen to Fashion Trailblazer

Gauff’s journey with New Balance began at just 14, with her first professional contract. Since then, the now 21-year-old has become a four-time Grand Slam champion and a style icon on the court.

“Companies like New Balance give designers full creative freedom,” Gauff told 247Sports. “I don’t have to stick to traditional styles. I love unique clothing, and it’s great to make a statement on the court!”

Coco Gauff Signature Series: A Bold Australia-Inspired Collection

For the 2026 Australian Open, Gauff and New Balance released the ‘Coco Gauff Signature’ collection, inspired by Australia’s natural beauty. The vibrant line features marigold yellow, deep navy blue, and fresh periwinkle blue.

The collection includes a slammed stretch vest and pleated skirt combo, a training set, and a loose warm-up look. New Balance also launched new shades of CG2 and COCO Delray shoes to complement the line.

Collaboration as a Fashion Catalyst

Gauff believes her collaboration with New Balance has elevated her fashion sense. “Before, I only bought hoodies. Now, I dress more personalized both on and off the court,” she revealed.

“There are endless possibilities when fashion and functionality are combined on the court. I can only perform at my best when I feel good and at my best.”

High-Fashion Meets Tennis: The New Balance x Miu Miu Collaboration

Gauff’s most striking outfits this season were her New Balance x Miu Miu collaborative pieces. Posting stunning results on social media and in the press, the partnership added over $2.5 million in media influence value to both brands.

New Balance’s Investment in Tennis and Gauff’s Future Projects

New Balance’s growing presence in tennis, exemplified by its collaboration with Gauff and partnerships with the Australian Open and the Fed Cup, underscores its ambition to become a multi-category professional sports brand.

Gauff teased upcoming projects: “I can’t reveal any further details at this time, but I can’t wait to announce the collaborations we are planning later this year.”

Looking Ahead: Gauff’s Chinese Fans and Australian Open 2026

Gauff’s 2024 China Open victory, where she wore a traditional Chinese dress, remains a fond memory for many Chinese fans. Although she didn’t reach the quarterfinals in the 2026 Australian Open, she’s eager to learn and improve.

“I’m looking forward to coming to China to compete after this year’s Grand Slam tournament,” Gauff told 247Sports.

FAQ

Q: What inspired the ‘Coco Gauff Signature’ collection?

A: The collection was inspired by Australia’s natural scenery, with bold colors like marigold yellow, deep navy blue, and fresh periwinkle blue.

Q: How has the New Balance collaboration influenced Gauff’s fashion sense?

A: Gauff believes working with New Balance has improved her fashion sense, encouraging her to dress more personalized both on and off the court.

Stay tuned for more sports fashion trends and exclusive player interviews on 247Sports.