A Champion’s Transition

Katia Normand, a former elite badminton player and member of the French national team (INSEP Paris from 2016 to 2019), has successfully navigated a career transition into the world of finance. Currently a life insurance product manager at Société Générale, Normand’s story exemplifies the power of combining athletic dedication with academic excellence.

Balancing Sport and Academics

Normand’s path wasn’t simply a shift *from* sport *to* finance, but a concurrent pursuit of both. While competing at a high level in badminton, she simultaneously earned a Master in Corporate Finance & Banking from EDHEC Business School. This demonstrates a remarkable commitment to intellectual growth alongside athletic achievement.

Today life insurance product manager at Société Générale, she remains involved in the world of badminton, particularly within the high-level athletes’ commission of the French Badminton Federation. Bruno Lalande

Commitment to the Future of Badminton

Despite her career in finance, Normand remains deeply connected to the sport of badminton. She actively participates in the high-level athletes’ commission of the French Badminton Federation, demonstrating a dedication to nurturing the next generation of players.

Her vision extends to the development of women’s badminton, both in France and across Africa. She shares her insights and provides guidance to young athletes aspiring to excel in this demanding discipline.

Inspiring the Next Generation

Normand’s journey serves as an inspiring example for athletes seeking to transition their skills and discipline into new fields. Her ability to combine high-level sport with academic rigor highlights the transferable skills gained through athletic pursuits.

Recent Career Move

In a recent update, Normand announced her new role within Société Générale, joining the General Inspection. She expressed her excitement about this new challenge.

I’m happy to share that I’m joining the General Inspection at Société Générale. Remarkably excited with this new challenge! Katia NORMAND

Key Achievements

• Championne de France Cadette in double (2014)
• Vice-Championne de France in single dames and double dames junior (2015)
• Bronze medalist at the European Championships (six nations) junior team (2016)
• Vice-Championne de France Sénior in Single Dames (2018)
• Bronze medalist at the French Championship Sénior in Single Dames (2017 and 2019)

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