Fanduel Partners with Amazon Prime Video to Enhance NBA & WNBA Viewing Experience
Exclusive Betting Insights & Personalized Content Coming to NBA on Prime
In a groundbreaking partnership, leading online gaming company Fanduel has joined forces with retail giant Amazon to become the official odds provider and partner of the NBA and WNBA on Prime Video. The collaboration aims to elevate the basketball fan experience come the next NBA season.
revolutionize Fan Experience with Betting Tracking & Odds View
Fanduel’s integration into NBA broadcasts on Prime Video will introduce two exciting features: betting tracking and odds view. The betting tracking function, when activated, updates users’ active NBA bets in real-time directly on the screen, linking the game action to running bets. Meanwhile, the odds view function displays live odds, lines, and probabilities for popular bet types.
“The official odds provider for the NBA and WNBA on Prime Video is an important milestone for our connection with basketball fans. By integrating personalized content into the NBA broadcasts of Prime Video, we improve the viewing experience and achieve new target groups.” – Mike Raffensperger, President of Sports at Fanduel
The betting tracking feature is opt-in only and can be toggled on or off via the mobile Prime Video app settings. Fanduel is committed to responsible gaming, ensuring this function is safe and enjoyable for users.
Blake Griffin Joins Forces with Fanduel as Brand Ambassador
As part of the agreement, renowned NBA analyst and former player Blake Griffin will become an ambassador for Fanduel’s NBA offering. Griffin will appear in creative campaigns, live integrations, and social media content, offering his unique perspective and personality.
Expert Analysis Meets Engaging Betting Features
The combination of Fanduel’s betting expertise and Prime Video’s leading streaming service promises an unparalleled viewing experience for basketball fans. Danielle Carney, Head of Video and Live Sports Sales in the USA at Amazon Ads, expresses excitement about working with innovative brands like Fanduel:
“It is crucial to work with brands that invest in improving the fan experience. We help to change the way brands achieve committed consumers by putting innovation and storytelling in the foreground, creating unique opportunities for brands to establish a closer connection to their audience.” – Danielle Carney
FAQs
Q: Can I place bets directly on Prime Video?
A: No, the betting tracking feature only allows users to view and update their active bets. Placing bets requires a separate action on the Fanduel platform.
Q: Can I opt-out of the betting tracking feature?
A: Yes, the betting tracking feature can be toggled on or off via the mobile Prime Video app settings.
Q: How will Blake Griffin be involved in Fanduel’s NBA offer?
A: Blake Griffin will appear in creative campaigns, live integrations, social media content, and live events, providing his unique perspective and personality to Fanduel’s basketball content.
About the Author
John Doe is an experienced sports journalist from 247sports.news, specializing in in-depth news coverage and expert analysis.