Oilers Legend Mark Messier Revives ‘City of Champions’ – A Budweiser Partnership Ignites Edmonton’s Spirit

Edmonton’s hockey heart is beating a little faster, thanks to a powerful combination of nostalgia and a beloved beverage. Former Edmonton Oilers captain Mark Messier has joined forces with Budweiser to resurrect the ‘City of Champions’ slogan, a banner that proudly proclaimed Edmonton’s hockey dominance during the 1980s. This initiative isn’t just about a catchy phrase; it’s about reigniting a deep-seated sense of pride and excitement within the city.

“I’ve always been incredibly proud of what we accomplished as an Oilers team,” Messier said, “It was a magical time, and the ‘City of Champions’ slogan perfectly encapsulated that feeling. I’m thrilled to partner with Budweiser to bring that spirit back to Edmonton.”

The Roots of ‘City of Champions’

The ‘City of Champions’ slogan was first prominently displayed around Edmonton in the 1980s, during the Oilers’ unprecedented run of success. Four Stanley Cup victories in six years cemented Edmonton’s status as a hockey powerhouse, and the slogan became synonymous with the team and the city. From downtown signage to merchandise, the message permeated every facet of Edmonton’s hockey landscape. It was a period of unparalleled joy and relentless winning.

Budweiser’s Role in the Revival

Budweiser isn’t merely a participant in this revival; they are the driving force behind it. A limited-edition Edmonton can design, featuring the ‘City of Champions’ slogan, is already hitting shelves. This is a strategic move by the beverage company to leverage the emotional connection Edmontonians have with their hockey history.

“We’re honored to partner with Mark Messier and celebrate Edmonton’s incredible hockey legacy,” said a Budweiser spokesperson. “We believe in bringing people together and creating moments of shared joy, and there’s no better way to do that than through the spirit of the ‘City of Champions.’”

A Legacy Renewed

The relaunch of ‘City of Champions’ is more than just marketing; it’s a homecoming for Edmonton. It represents a chance for the city to reconnect with the golden era of hockey and rekindle the pride that defines its identity. Messier himself expressed a desire to rekindle that passionate atmosphere.

“I want to see the arena filled again,” Messier stated. “I want to see the City of Champions spirit alive and well.”

Expert Insight

“This campaign brilliantly taps into the emotional resonance of Edmonton’s past,” observed sports marketing analyst David Miller. “The ‘City of Champions’ slogan isn’t just a slogan; it’s a symbol of hope, success, and community. Bonding that sentiment with a familiar brand like Budweiser is a smart and effective strategy.”

Q&A: Common Questions About the Campaign

• Q: When can I buy the special edition Budweiser cans? A: The limited-edition cans are currently available at select retailers in Edmonton and surrounding areas.
• Q: Will Mark Messier be involved in any events related to the campaign? A: Messier is expected to participate in various promotional events throughout the coming weeks.
• Q: What does the partnership between Messier and Budweiser mean for the Oilers? A: It’s a wonderful reminder of the team’s storied history and provides a perfect opportunity for fans to connect with that legacy.

As Edmonton eagerly anticipates the return of the ‘City of Champions’ spirit, this partnership between Mark Messier and Budweiser promises to be a memorable chapter in the city’s rich hockey history.

Ready to celebrate the legacy? Share your favorite memories of the Oilers’ dynasty in the comments below!

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