Eren Retail Enhances Customer Experience with Robust Data Practices – Prioritizing Privacy and Targeted Communication

Eren Retail and Textile, operating under the Occasion brand, has unveiled its comprehensive approach to managing customer data, emphasizing transparency and user control over personal information. The clarification comes as part of a strengthened commitment to data protection and efficient customer engagement, designed to foster trust and drive relevant communication.

Data Collection and Usage – A Detailed Overview

According to the company’s publicly available documentation, Eren Retail collects data primarily through purchases made on its website, “occasion.com.tr.” This data includes, but isn’t limited to, name, surname, email address, and purchasing history. “ “Specifically, the company states it utilizes this data to fulfill employment obligations, facilitate distance sales agreements, and ensure compliance with regulatory requirements such as tax procedures,’’

The data also supports several key operational activities: automatic sales contract processing, verification of delivery details for dispatch, integration with e-archive systems for tax reporting, and the creation of customer segments for targeted marketing efforts. A crucial aspect of their strategy involves obtaining explicit consent for commercial electronic communication, recognizing the importance of respecting consumer preferences. “ “We are obligated to obtain your approval before sending our customers commercial electronic communication,’’

Key Data Processing Activities:

• Customer Segmentation: Data is used to create customer segments for personalized marketing and promotional activities.
• Targeted Product Recommendations: The system analyzes shopping habits to suggest relevant products and services.
• Customer Relationship Management (CRM): Data fuels an enhanced customer experience through tailored interactions and support.
• Order Fulfillment and Logistics: Data is essential for efficient order processing and delivery management.
• Compliance: Data is used for tax reporting and adherence to legal regulations.

Privacy and Consent – Central to the Strategy

Eren Retail prioritizes user privacy and reinforces that all data processing is conducted in accordance with legal regulations, most notably the Law on the Protection of Personal Data No. 6698 (“Kvkk”). The company explicitly states it only retains data for the specified purposes and ensures secure storage practices. “ “Our data officer, Atatürk Mahallesi Ertuğrul Gazi Sokak Metropol Istanbul Sitesi C2 Apt. NO: 2A/14, oversees these practices,’’

A cornerstone of their approach is obtaining clear and explicit consent for commercial electronic communication. Customers must actively opt-in to receive promotional emails or other communications. “ “Within the framework of sales and after-sales services under our Occasion brand; In the guidance of products and services, your satisfaction with the purchased products and other services conducting analyzes for the evaluation and contacting you in this context, the services and products mentioned For the purpose of realizing promotion, marketing and campaign activities,’’

User Rights and Control – Empowering Customers

Eren Retail assures customers that they possess several key rights related to their personal data. These include the right to access, rectify, erase, restrict processing, and object to the processing of their data. “ “You can forward the declaration of the above-mentioned rights to us through the following channels with the documents that determine your identity and the subject of the request:[email protected] by e-mail to the address by means of secure electronic signed or unsigned,’’

The company outlines preferred contact methods for exercising these rights, including email and secure electronic signatures. A clear timeframe – 30 days – is specified for responding to any data-related requests.

FAQ

• How does Eren Retail protect my data? Eren Retail employs robust security measures and data storage protocols to safeguard customer information.
• Can I change my communication preferences? Yes, you can easily manage your communication preferences through your account settings.
• What happens to my data if I request deletion? Upon request, Eren Retail will promptly delete your data from its systems.

Interactive Element: Do you know what “GDPR” stands for? It’s the European Union’s General Data Protection Regulation, a framework that heavily influences data privacy standards worldwide.

Call to Action: Learn more about your data privacy rights and how to manage your settings on the Occasion website: occasion.com.tr

Eren Retail’s dedication to transparency and user control underscores a commitment to building long-term customer relationships based on trust and respect for personal data.