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Colombian Football Federation Announces New Sponsor Deal for Referees
| Aspect | Details |
|---|---|
| New Sponsor Announcement | The Colombian Football Federation (FCF) has revealed a significant agreement with Kalley, a prominent Colombian brand that will serve as the official sponsor for Colombian football referees. This new partnership brings about a notable change in the attire of referees across various leagues. |
| Sponsorship Partnership | Ramón Jesurún, the president of the FCF, and Kalley announced the brand’s new role as an official sponsor. The sponsorship includes referees from the Betplay League, Ascenso Tournament, and Colombia Cup. The brand logos will be prominently displayed on the sides of the referees’ jerseys. |
| Brand Presence | In addition to the referees’ jerseys, Kalley’s branding will be present in the control rooms and screens during matches in categories A, B, and the women’s divisions of the local championships. The sponsorship will also extend to various activations in sports venues and on television broadcasts. |
| Impact on the Sport | “This sponsorship represents a great opportunity for Kalley to further solidify its presence among Colombians, accompanying them not just in their homes with innovative products, but also in one of the country’s most important and thrilling sectors: football,” said Miguel Londoño, Kalley’s general manager. |
| FCF Responds | The FCF expressed gratitude and recognition to Kalley for its support, which will significantly aid the development of Colombian football and the referees’ body. “We appreciate the support of this reputable Colombian brand, which not only has a remarkable track record but also shares our commitment to advancing football in our country,” stated Ramón Jesurún, President of the FCF. |
| Photos |
Ramón Jesurún Photo: Vanexa Romero/The Time |
| FCF’s Perspective | Ramón Jesurún also highlighted, “This sponsorship enhances football growth and fosters a closer relationship between national brands. It is a key pillar to achieving global excellence.” |
| Emerging Sponsorship Trend | Recently, brand sponsorships for referees in tournaments and international competitions have gained prominence, reflecting the growing global influence of football. In Colombia, referees have not traditionally had sponsorship deals, though the financial specifics related to this have not been disclosed. |
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