Bluesky, The social network that emerged as an experimental project in 2019 under the leadership of Twitter founder Jack Dorsey is experiencing an unprecedented boom. After the United States presidential elections in November 2024, in which Donald Trump returned to power, thousands of users began to migrate from X, dissatisfied with the direction taken by Elon Musk, who has relaxed regulations and promoted an aggressive monetization model .
Currently, Bluesky has more than 25.9 million usersa figure that continues to grow at a dizzying rate of one million new accounts daily. Despite its visual and functional resemblance to the old Twitter, this network offers a decentralized approach: it allows users to choose independent servers to host their data, although most use the default server “bsky.social”.
Bluesky’s main difference lies in its philosophy. While Musk is committed to data exploitation and intrusive advertising, Bluesky promises to protect privacy and refuse the sale of personal information. “We do not want to sell user data to survive,” the company stated in 2023, marking a position contrary to the dominant model in current social networks.
His proposal has caught the attention of public figures such as Ben Stiller, Jamie Lee Curtis and Lizzo, who have announced their migration to Bluesky. Furthermore, media such as The Guardian have decided to abandon X, calling it a “toxic” platform.
Challenges and opportunities
Bluesky’s rapid growth has put its infrastructure to the test, forcing the company to advance the installation of new servers. The network also faces financial challenges: although it has raised $15 million in investment rounds, its long-term sustainability will depend on new strategies, such as payment services to customize domains or advanced functionalities for professionals.
The rise of Bluesky raises a crucial question: Is it viable to build ethical and sustainable social networks without depending on data exploitation? As the digital ecosystem continues to evolve, Bluesky represents a commitment to a more human model in a space dominated by algorithms and surveillance.
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