<meta name="description" content="Discover BA&SH's new wellness initiative, including an activewear line and immersive retreats. Learn about the brand's holistic approach and eco-friendly focus.">
<style>/* Add CSS inline to minimize external load */ body { font-family: Arial, sans-serif; } h1, h2, h3 { color: #333; } img { max-width: 100%; } . FAQ, .pro-tip { background-color: #f5f5f5; padding: 10px; margin-top: 15px; border-radius: 5px; }</style>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "<https://247sports.news/article/ba-sh-wellness-initiative>"
},
"headline": "BA&SH Dives into Wellness: New Activewear Line & Retreats",
"description": "BA&SH, the eco-conscious fashion label, has expanded its offerings with a new activewear line and wellness retreats. Learn about the brand's holistic approach and eco-friendly focus.",
"image": ["<https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000,format=auto/m/e02d/f118/25a3/30dd/d959/68aa/91c7/b1cf/a402/a5f4/a5f4.jpg>"],
"datePublished": "2025-01-01",
"publisher": {
"@type": "Organization",
"name": "247Sports.news",
"sameAs": "<https://247sports.news>",
"logo": {
"@type": "ImageObject",
"url": "<https://247sports.news/logo>",
"width": 200,
"height": 60
}
}
}
</script>
BA&SH Dives into Wellness: New Activewear Line & Retreats
BA&SH Expands into Wellness with New Activewear Line
The Parisian fashion label BA&SH has entered the wellness sector with a new activewear line, marking a significant expansion of the brand’s offerings. Founders Barbara Boccara and Sharon Krief have long envisioned this venture, which aligns perfectly with their commitment to sustainability and eco-friendliness.
An Exploding Market
The global wellness market, valued at $6.3 billion at the end of 2023, has witnessed remarkable growth since the COVID-19 pandemic. The same trend is observed in France, with yoga registering an annual growth rate of 20%, demonstrating a clear appetite for wellness-related products and services.
Introducing BA&SH’s Activewear Line
Ba&sh’s new activewear collection, launching on May 16, includes yoga leggings, bras, t-shirts, and flocked hoodies, featuring humorous and fun mantras like “I do yoga and drink tequila”. The second-skin effect pieces are designed to support and empower women in their daily sports activities.

Holistic retreats: Escaping to Recharge
BA&SH’s holistic wellness approach expands beyond activewear, offering inspiring and exclusively female retreats in Biarritz, Barbizon, and Ramatuelle. These four-day packages, starting at €1,200 per person, combine yoga, sound meditation, beach walks, lithotherapy, nutrition, mindfulness exercises, and more.
Our retreats aim to reconnect women with their femininity and celebrate well-being. We’ve assembled a dream team of experts to ensure a transformative experience.– Barbara Boccara and Sharon Krief, BA&SH founders
Pro Tips for Your Wellness Journey
Finding the Right Activewear
Consider your activity level, fabric needs, and style preferences when choosing activewear.巴&sh’s new collection offers a range of options to suit various tastes and activities.
Maximizing Your Retreat Experience
Approach your retreat with an open mind and arrive ready to disconnect. Engage fully in the activities and be open to the transformative experience that awaits.
FAQs
What is included in the BA&SH wellness retreats?
Each retreat includes accommodation, meals, workshops, and activities as outlined in the retreat description.
What should I pack for a BA&SH wellness retreat?
Pack comfortable clothing, workout wear, swimwear, a water bottle, and any personal items you might need for your stay.
Stay Tuned for More Wellness Updates from BA&SH
BA&SH has plans for immersive activations, workshops, events, and VIP experiences in 2025. Follow 247Sports.news for updates on these exciting developments.