Porsche Intellectual Property Guidelines: What Fans & Media Need to Know
Understanding Porsche’s Intellectual Property Rights
Porsche AG maintains strict control over its intellectual property, encompassing copyrights, trademarks, and other legal protections. These guidelines are crucial for anyone utilizing content from the Porsche Newsroom, including media outlets, fans, and commercial entities.
Newsroom Content Usage: Editorial vs. Commercial
All content published on the Porsche Newsroom – text, images, graphics, sound, video, and animations – is protected by copyright and other intellectual property laws. Content can be used for editorial reporting
, but is explicitly prohibited for advertising or other business purposes
without proper source attribution.
Specifically, the use of newsroom content in a book project (or comparable commercial use) is not permitted
and requires prior request and approval from Dr. Ing. Hc F. Porsche AG. License requests for book projects should be directed to archiv@porsche.de.
Trademarks and Branding
All logos and brands featured on the Porsche Newsroom are protected trademarks of Porsche AG, including the Porsche crest, lettering, and model series names. Unauthorized use of these trademarks is strictly prohibited.
Disclaimer of Accuracy and Liability
While Porsche AG diligently researches and compiles the information presented in the Newsroom, the company acknowledges that errors or inaccuracies may occur. Porsche AG assumes no liability with regard to the results that can be achieved through the use of the information, in particular with regard to its accuracy, completeness and timeliness.
product specifications may vary by country, and legal statements are specific to Germany.
Technical Disruptions and Third-Party Links
Porsche AG does not guarantee uninterrupted access to the Newsroom and disclaims liability for any damages resulting from technical disruptions. Similarly, the company assumes no responsibility for the content of third-party websites linked from the Newsroom.
Improper Use and Access Restrictions
Users are expected to refrain from any improper use of the Porsche Newsroom. In the event of improper use, Porsche AG reserves the right to block access to the Porsche Newsroom.
General Terms and Conditions
The terms of use remain effective even if individual provisions are deemed unenforceable.
Open Source Software Provisions
Modifications to proprietary software linked to GNU Lesser General Public License (LGPL) program libraries are permitted for debugging purposes, but the knowledge gained and modified software must not be disclosed to third parties. Modifications are at the user’s own risk and void any warranty. Further information and source code requests can be submitted at www.porsche.com/softwareinfo. A nominal fee may apply for source code provision.
Some licenses, though, require the provision of physical copies of source and/or object code. In this case, you and any third party may obtain a copy of the source and/or object codes according to the requirements of the applicable Open Source License by contacting us at www.porsche.com/softwareinfo.
Dr. Ing. H.c. F. Porsche AG
FAQ
Q: Can I use Porsche Newsroom images for my personal blog?
A: For editorial reporting with proper source attribution, yes. For any commercial use, including book projects, you must obtain prior approval from Porsche AG.
Q: What should I do if I need source code for a Porsche software component?
A: Contact Porsche at www.porsche.com/softwareinfo.
Q: What happens if I misuse the Porsche Newsroom?
A: Porsche AG reserves the right to block your access.
