Paddy Power Boosts Cheltenham Festival with Free Bets and £250K Daily Prize
Cheltenham, England – March 7, 2026 – Paddy Power is pulling out all the stops for next week’s Cheltenham Festival, offering a raft of promotions including three free bets for customers and a daily £250,000 top prize in their free-to-play “Eliminator” game. Novel customers can also benefit from a sign-up offer of £/€30 in free bets when depositing and betting £/€5. Existing customers with a previous deposit made via debit card, Apple Pay or Paysafe can claim free bets to spend on the first three days of the festival. Paddy Power is also paying extra places on selected Cheltenham races, offering enhanced each-way betting opportunities. Further details and odds can be found on the Paddy Power website, and app.
Paddy Power Ups the Ante with Massive Cheltenham Festival Offers
Paddy Power is pulling out all the stops for the 2026 Cheltenham Festival, promising a week packed with free bets, prize money, and enhanced betting opportunities. The bookmaker is aiming to make this year’s event the biggest and best yet, building on the success of last year’s generous promotions.
New Customer Boost: £/€30 in Free Bets
Potential new customers have a compelling reason to join Paddy Power before the festival begins. A deposit and £/€5 bet unlocks £/€30 in free bets, providing an immediate boost to their wagering power. This offer is designed to attract a wider audience and capitalize on the increased interest in the Cheltenham Festival.
Pro Tip: Always read the terms and conditions of any betting offer before signing up. Understanding the wagering requirements and eligibility criteria is crucial for maximizing your potential returns.
Triple the Fun: Three Free Bets for All
Paddy Power is rewarding both new and existing customers with three completely free bets to use on Tuesday, Wednesday, and Thursday of the Cheltenham Festival. These free bets can be applied to any of the seven races on each day, offering flexibility and choice for punters. This initiative demonstrates Paddy Power’s commitment to enhancing the customer experience during the festival.
£/€250K Daily Eliminator: A Chance to Win Considerable
For those seeking a free-to-play challenge, Paddy Power’s £/€250,000 Eliminator game offers a daily top prize. Participants navigate six rounds of predictions, with successful players sharing the substantial pot. The Eliminator game adds an extra layer of excitement and engagement to the festival, attracting a broader audience beyond traditional betting.
Extra Places: Enhanced Each-Way Betting
Paddy Power is as well paying out extra places on selected Cheltenham Festival races, increasing the odds of a return for each-way bettors. This feature provides added value and encourages more strategic wagering. Customers can find races with ‘Extra place’ labels on the Paddy Power horse racing page.
Did you know? Extra place payouts significantly improve the value of each-way bets, particularly in competitive races with a large field of runners.
The Rise of Promotional Betting and Engagement
Paddy Power’s aggressive promotional strategy reflects a broader trend in the betting industry. Bookmakers are increasingly focused on customer acquisition and retention through innovative offers and interactive games. This approach is driven by the need to stand out in a crowded market and attract a younger, more digitally engaged audience. Similar strategies have been employed by other major players like Bet365 and William Hill, demonstrating the effectiveness of this model.
Cheltenham Festival 2026: A Key Date for the Industry
The Cheltenham Festival remains a pivotal event for the horse racing and betting industries. It generates significant revenue and attracts a large viewership, making it a prime opportunity for bookmakers to showcase their offerings and build brand loyalty. Paddy Power’s comprehensive promotional package is a clear indication of the festival’s importance and the company’s ambition to be a leading player in the market.
FAQ
Q: What is the Paddy Power new customer offer?
A: New customers can get £/€30 in free bets when they deposit and bet £/€5.
Q: How do I claim the free bets during the festival?
A: Head to the Paddy Power Promotions page to claim your free bets for Tuesday, Wednesday, and Thursday.
Q: What is the Paddy Power Eliminator game?
A: It’s a free-to-play game with a daily top prize of £/€250,000.
Q: Where can I find races with extra place payouts?
A: Gaze for the ‘Extra place’ label on the Meetings & Results tab on the Paddy Power horse racing page.
What are your thoughts on Paddy Power’s offers? Let us know in the comments below, and be sure to check out our other articles for more Cheltenham Festival insights!