A Two-Decade Partnership Reaches New Heights

The Crida, a significant event for falleras, saw Marta Mercader debut a remarkable outfit created by Flor d’Aigua-Flor de Cotó. This year marks a special occasion for the firm, celebrating 20 years of involvement with the Crida, and a unique collaboration as they designed both the d’Aigua (peinetas) and de Cotó elements of Mercader’s ensemble.

Flor d’Aigua-Flor de Cotó has been the proceed-to indumentarista for Mercader throughout her time as fallera mayor of Alberic-Heroi Romeu, and have already created several outfits for her.

“Maribel”: A Family Tribute in Silk

The outfit, revealed as Mercader descended from her home, features a fabric named Maribel, a nod to her family. The material is a narrow silk lampazo dyed in an apple-green hue, recreated from an antique espolín found in the archives of Compañia Valenciana de la Seda.

The Crida outfit is a particularly special choice for falleras, as it allows them to freely select their attire.

Historical Inspiration and Exquisite Detail

The design draws inspiration from 18th-century French patterns, utilizing striped fabric reminiscent of an antique jubón. The cuff is adorned with buttons from the late 19th and early 20th centuries. According to the sedería, Una búsqueda profunda nos llevó al descubrimiento de un retal espolinado del archivo del que Marta se enamoró al instante. Esta pieza nos permitió crear un dibujo nuevo en la máxima calidad de tejidos mecánicos que conocemos como Lampazo.

The manteletas are from Viana, and the jewelry, designed by Paco Artola, is inspired by a delicate basket that shares the name Mercader, crafted from silver plated in gold and finished with peridot olivine teardrops.

A Personal Touch: The “Marta Mercader” Comb

Adding a personal touch, Guillermo Expósito created a new comb design, named Marta Mercader. The design features the city’s coat of arms, as seen on the tiles of the Food Market, a place Mercader views daily from her balcony.