Mr. Kurihara has been actively involved in social contribution activities with the desire to use his abilities as an athlete to the wider society, and has participated in HERO initiatives in the past. In addition, in BIPROGY Co., Ltd., where I have been with since my active days and now work as an employee, I am involved in the development of DX social business that solves social issues, and I also involved in solving the environment. issues every day. From this background, we sympathize with the vision that HEROs PLEDGE aspires to, and in collaboration with the Japan Badminton Association, which has joined as a partner organization of HEROs PLEDGE, we will promote awareness activities centered around badminton. fans and become a role. model for society Based on my desire to do similar initiatives, I decided to participate as a partner athlete.
Mr. Kurihara will work with the Japan Badminton Association to reduce single-use plastic waste at organized tournaments and educate badminton officials and fans. In the “Daihatsu Japan Open 2024 Badminton Championship” to be held at Yokohama Arena from August 20 to 25, as part of sustainability activities to promote environmental conservation for waterfowl and people, we will participate with badminton fans, players , and coaches will work to improve sorting and recycling at eco stations. In the tournament, more than 10 types (planned), including racket strings, shuttle case lids, and clothes, will be arranged at eco stations to reduce single-use plastic waste and promote a recycling-oriented society.
HEROs PLEDGE, which started on March 28, 2024, already has 33 athletes and 13 sports-related organizations participating, and Mr. Kurihara is the 34th partner athlete. (First time as a badminton player)
The comments and profile of Mr. Kurihara about his appointment is as follows.
profile
Former badminton player representing Japan.
Born on September 27, 1989. Born in Kitakyushu City, Fukuoka Prefecture.
Participated in mixed doubles at the 2016 Rio de Janeiro Olympics and placed 5th. He retired from active playing in 2020, and while working as an employee of BIPROGY Co., Ltd., he engaged in personal activities such as promoting badminton, giving lectures, and providing commentary.
[Komento gikan sa Fumion Kurihara]
“After retirement, I was involved in the development of a business that solves social issues, which gave me the opportunity to think more about environmental issues. as waste. We believe that by using friendly containers in the environment and packaging materials and by disposing of waste properly, we can reuse waste as a resource and aim to create a sustainable society Due to the effects of climate change , there have been reports of tragic events due to heatstroke, and in the world of sports, there has been an increase in withdrawals and cancellations of matches due to heatstroke, and it is feared that the environment in which people can enjoy their favorite sports will disappear in the future sense of crisis, and we believe that by working together in unity, the world of sports can be a powerful force to solve various issues, including environmental problems I want to take a step forward.
[Mga plano sa aksyon sa umaabot]
Measures to reduce single-use plastic waste at the “Daihatsu Japan Open 2024 Badminton Championship”
Schedule: August 20 (Fire) ~ August 25 (Sun)
Location: Yokohama Arena (3-10 Shin-Yokohama, Kohoku-ku, Yokohama-shi, Kanagawa)
Contents: Waste separation activities using the Eco Station, measuring the amount of waste, etc.
■What is the “HEROS PLEDGE” project?
“HEROS PLEDGE” is a project that seeks to reduce single-use plastic waste in sports activities, which is one of the causes of global environmental problems such as ocean pollution and abnormal weather. by doing the action. Our current goal is to reduce single-use plastic waste in half at major sports events by the end of 2027, and in addition to starting with athletes and working with partner athletes to create advanced examples of reducing single-use plastic waste, we can also use pledges on the special HEROs PLEDGE website. We will use the (Declaration) function to communicate with fans and other general consumers, and we will also create fan involvement initiatives to raise awareness of the issue of single-use plastic waste. in collaboration with partner organizations related to sports. Through this project, we will spread the right knowledge and actions from athletes and teams, help solve social issues such as the issues of marine litter and climate change, and create a environment where various people can practice sports with peace of mind for every fan to act against environmental issues.
・“Heroes PLEDGE” project area:
・Official Instagram of “HEOs PLEDGE”:
■Athletes and organizations participating in the “HEROs PLEDGE” (on August 19, 2024)
Athletes (in alphabetical order, titles excluded):
Yoshimasa Arai daze (snowboarding) / Miki Ando (figure skating) / Mei Ichinose (para swimming) / Miki Ito (freestyle skiing/mogul) / Yasuo Inoue (judo) / Naoko Imoto (competitive swimming) / Kyoko Iwasaki (competitive swimming) / Tatsuro Iwashita (3×3) / Mao Okada (3×3) / Yurie Kato (triathlon) / Yukari Koga (soccer) / Mayu Kushihashi (fencing) / Daiki Kubo (para-competitive swimming) / Fumion Kurihara (badminton) / Ayumu Goromaru (rugby) / Kazuki Sugimoto (karate) / Fumino Sugiyama (fencing) / Misa Sugiyama (artistic swimming) / Sara Takanashi (ski jumping) / Minami Takechi (surfing) / Mari Tanigawa (track and field) / Ryo Tawatari (Basketball) / Yumeji Tsuzuki ( Surfing) / Naoto Tobe (Track and Field) / Takashi Toritani (Baseball) / Mai Nakagawa (Diving) / Manki Nagashima (Boat Race) / Shinji Negi (Wheelchair Basketball) / Moe Nonaka (Climbing) / Yumie Hori (bodyboarding) / Shinya Makabe (rugby) / Naomi Mashiko (volleyball) / Aki Yamada (hockey) / Akito Watanabe (ski Nordic combined)
Groups (in order of participation):
B.LEAGUE (Basketball) / J League (Soccer) / Ventforet Kofu (Soccer) / Chiba Jets (Basketball) / Kawasaki Frontale (Soccer) / Kashima Antlers (Soccer) / Japan Badminton Association (Badminton) / FC Tokyo (Soccer) / FC Imabari (soccer) / Japan Sailing Federation (sailing) / Fukushima Firebonds (basketball) / Shizuoka Blue Revs (rugby) / Osaka Evessa (basketball)
■HEROs Sportsmanship for the future
“HEROs Sportsmanship for the future” is a platform to expand the circle of solving social issues. By promoting the activities of the social contribution of athletes, we can generate interest and action among many people who are connected through sports. This project aims to expand the circle of empathy and action, increase the number of people working to solve social issues, and make social contribution activities common to society.
What is the Nippon Foundation?
Pain, hope, and future together.
Since its establishment in 1962 as Japan’s largest foundation, the Nippon Foundation has used grants from the boat race to support activities in various fields, including children, people with disabilities, disasters, oceans, and humanitarian aid, transcending race and national. We promote it as a financial resource.
