“Realeague” is a sports holding company whose goal is to “bring the full potential of basketball to Asia.” Our company recently entered into a 10-year partnership with the Asian University Sports Federation (AUSF). To strengthen the exchange between the top university teams in Asia, we will start a university basketball league in the region in 2025.
The signing ceremony in Hong Kong was attended by Real League founder and CEO Jintian Jay Li and AUSF Executive Director Seetow Cheng Fave. We promise to develop the league as a league that shines the light of outstanding athletes active in Asian universities and expresses the wonders of sports.
The new league, authorized by the AUSF and managed by the Real League, is scheduled to begin in the second half of 2025. The Real League and AUSF will decide on the participating universities and announce the annual schedule in the coming months.
“College basketball is the foundation of the future of basketball in Asia. It has great potential. To maximize the potential, we have concluded to create the Asian University League. We look forward to working with AUSF to build a platform that encourages competition and nurtures outstanding talent at the university level.” (CEO Lee)
“Basketball is very popular in Asian universities. AUSF’s mission is to create a better platform for students to improve the level of college basketball in Asia.” (Secretary Director Seetu)
To celebrate this groundbreaking partnership, the Real League is holding the “Asia University Basketball Challenge” from November 28 to December 1 at the Sun Yat Sen Memorial Park Sports Center in Hong Kong. A total of six universities were invited to participate in this competitive style tournament: Rikkyo University in Japan, Yonsei University and Konkuk University in South Korea, Tsinghua University and Peking University in China, and City University in Hong Kong.
“I am very happy to participate in this tournament and play against the top university teams in Asia. Participating in tournaments like this increases the attention of Ritsumeikan Basketball Club and provides opportunities for growth and motivation as a Real League team to invite me I really want to participate in future tournaments.”(Daichi Kamikawa, Captain of Rikkyo University Basketball Club)
The headquarters of the Asian college basketball league is located in Hong Kong.
■ About the Real League
Sports holding company “Real League” is focused on maximizing the huge potential of the Asian basketball world. For this, we actively invest and participate in the management of tournaments in Asia where professional, university, and youth level teams participate. In 2025, we will work with the Asian University Sports Federation (AUSF) to create a regional university league. In September of this year, we held the first APAC Women’s Basketball Challenge in Haikou, China, inviting powerful women’s basketball teams from China, South Korea, and New Zealand.
The Real League also created the Greater Bay Area International Sports Business Summit. Held for the first time in Macau in February this year, it hosted over 500 prominent speakers and guests from around the world. Participants included Joe Tsai, chairman of Alibaba and owner of the Brooklyn Nets, Anne-Sophie Voumard, managing director of television and marketing services at the International Olympic Committee (IOC), and the Chinese Basketball Association (CBA). Ming and legendary NBA star Dwyane Wade.
The Real League received investment from the AEF (Alibaba Entrepreneurs Fund) Greater Bay Area Fund, run by venture capital firm Gobi Partners GBA.